Following revelations that nearly 11 million of Volkswagen cars are fitted with the software that dupes diesel emissions testing, negative sentiment expressed towards the company via social media has been rising.

Roughly 122K tweets were analysed surrounding the VW revelations. On the 29th September 56.96% of tweets were positive, prior to the figures on how many cars were affected in the UK. Whereas following the revelation that almost 1.2m cars in the UK are fitted with cheat software, on the 30th September, 51.3% of tweets mentioning VW expressed a negative sentiment.

Read the full article on Bodyshop magazine here.

Andy Pritchard

Andy Pritchard