Natural Language Processing (NLP) or Computational Linguistics is the area of Computer Science that is the foundation of our business. Not to be confused with neuro-linguistic programming this field seeks to understand human communication by language in a way that permits a computer to extract meaning from language.

From a linguistic point of view our technology is able to extract fine-grained sentiment expressions at the word, entity, phrase, and sentence levels. We determine sentiment with respect to lexical semantics, morphology, grammar, and compositional semantics

Computationally we invoke Machine Learning, deep parsing, phrase chunking, Named Entity Recognition and Word Sense Disambiguation techniques within our core engine

Our company founders are from the University of Oxford Computational Linguistics Group when their research developed commercial viability