John Lewis new Christmas advert has been released. TheySay sentiment analysis for “Man on the Moon” on Twitter showed there was overwhelmingly positive reaction to the ad.

TheySay Ltd – a social media sentiment analysis tool from computer science experts at Oxford University – analysed 4,000+ mentions on Twitter in the first 45 minutes, with a graph revealing the majority of subjects expressed positive emotions about the ad.

Read the full article on The Huffington Post here.

Andy Pritchard

Andy Pritchard